Japan to Ease Restrictions on U.S. Beef


Reflecting diminishing fears over mad cow disease, Japan eased its decade-old restriction on imports of American beef on Monday. But industry experts say beef producers have many more challenges to overcome if they are going to reverse a prolonged slump that has pared the nation’s herd to its lowest level in 60 years and sent prices soaring.


A Japanese government council that oversees food and drug safety cleared a change in import regulations on Monday that would permit imports of meat from American cattle aged 30 months or younger, rather than the current 20 months, according to materials distributed at the council’s meeting in Tokyo.


The change is set to take effect on Feb. 1 for American beef processed after that date, and shipments could start arriving in Japan in mid-February, according to the Japanese Ministry of Agriculture. Bans remain on parts of cattle considered to carry a higher risk of transmitting the disease.


Japan, the world’s largest net importer of food, slapped a ban on American beef in 2003 after bovine spongiform encephalopathy, an illness more commonly known as mad cow disease, was found in a single cow in Washington State. Humans are thought to catch the disease’s fatal human variant, Creutzfeldt-Jakob disease, by eating meat, including the brain and spinal cord, from contaminated carcasses.


Japan eased the ban in 2006 but only for meat from cattle 20 months or younger, an age limit American exporters said had no scientific basis. Japanese officials argued that the incidence of the disease was higher in older animals.


Aside from the reduction in exports, ranchers have also been grappling over the last half-dozen years or so with rising feed prices —as ethanol producers drove up the price of corn — and with drought that has parched grazing land and deprived their animals of water. The recession and changing consumer tastes contributed to the woes. While the industry has had boom and bust cycles lasting on average four to five years, the current decline is firmly entrenched.


“Previous cycles of production and prices going back 100 years related to the particular workings of the beef industry and were usually self-correcting,” said Derrell Peel, professor of agricultural economics at Oklahoma State. “But the current cycle is largely due to external factors and that is really why we are at this historic low.”


Cameron Bruett, the spokesman for one of the largest beef processors, JBS, welcomed Japan’s decision, saying it would help increase business certainty and reduce complexity for the company’s beef production, which operates in Brazil, Argentina, Canada and the United States. “While the declining herd remains a challenge for the industry, any time you increase access to additional consumers that benefits the whole supply chain,” Mr. Bruett said.


JBS has eight processing facilities in the United States and Canada. While another major producer, Cargill, announced plans two weeks ago to close a plant in Texas — one of 10 it has in the United States — Mr. Bruett said JBS has no closure plans.


Japan’s decision will mark a bright spot at the annual gathering next week in Tampa of what Chandler Keys, a beef industry consultant, calls “the hat and boots crowd,” or the members of the National Cattlemen’s Beef Association. 


“It should be a shot in the arm to the market, which will be helpful,” said Bob McCan, a rancher who will be named the association’s president-elect at that meeting. Mr. McCann and his family operate a ranch in Victoria, Tex., with more than 3,600 head of Braford cattle, down from 5,000 six years ago. “Everyone looks at the high price of beef and says we must be making money, “ he said. “But profitability is more difficult due to the drought that started in Texas, the biggest cattle producing state, almost five years ago and has since widened into the Midwest.”


That has raised the cost of production, as corn used in feed has become more scarce and animals have to rely on pumped water rather than water holes.


“The bottom line is that the beef production system we have used for the last 40 or 50 years depends heavily on the incentive of very cheap grain,” Professor Peel said. “Now we don’t have cheap grain, and we are seeing fundamentally higher production costs that I don’t think are going to go away.”


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What the ‘Bqhatevwr’ Did Scott Brown Tweet?






What do politicians do after losing their re-election bids? Take to Twitter, of course. Former Sen. Scott Brown of Massachusetts has been doing just that.


Brown has been tweeting about his everyday life post-politics, posting blurbs about house chores, football, and his family, but Brown’s tweets are somewhat less refined than those tweeted by his skilled staffers when he was serving in Congress.






On his verified Twitter account on Friday morning, the former senator tweeted about seeing his daughter, Ayla perform at Pejamajo Café in Holliston.


“Yes. Get ready.” The tweet read, but without the finesse of Brown’s tweeting staff, one of his followers misunderstood the message.


“Oh we are. You have no idea how ready #MaPoli is to vote to keep you in the private sector & out of #MASen” @MattinSomerville tweeted back.


Brown responded with a series of three tweets delivered after midnight.


“Your brilliant Matt,” he first tweeted.


“Whatever,” followed.


And finally Brown tweeted, “Bqhatevwr.”


Though he deleted his tweets, “Bqhatevwr” trended on Twitter nearly as quickly as #eastwooding.


The trending typo drew both bipartisan support and mockery. Some taunted the former senator for his late night slip-up, creating Internet memes and “Bqhatevwr” quips, while others defended Brown, saying that he is just an average Joe who committed a typical Twitter faux pas.


But what most Twitter enthusiast failed to recognize what that Brown’s first “Your brilliant” tweet was grammatically incorrect, too.


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Woods wins at Torrey Pines for 8th time


SAN DIEGO (AP) — Tiger Woods is a winner again at Torrey Pines, and the only question Monday was how long it would take him to finish.


Woods stretched his lead to eight shots in the Farmers Insurance Open before losing his focus and his patience during a painfully slow finish by the group ahead.


Despite dropping four shots over the last five holes, he still managed an even-par 72 for a four-shot victory on the course where he has won more than any other in his pro career.


He won the tournament for the seventh time, one behind the record held by Sam Snead, who won the Greater Greensboro Open eight times. It was the eighth time Woods won at Torrey Pines, which includes his playoff win in the 2008 U.S Open.


This one was never close.


Woods built a six-shot lead with 11 holes to play when the final round of the fog-delayed tournament was suspended Sunday by darkness. He returned Monday — a late morning restart because CBS Sports wanted to show it in the afternoon on the East Coast — and looked stronger than ever until the tournament dragged to a conclusion.


Having to wait on every tee and from every fairway — or the rough, in his case — Woods made bogey from the bunker on the 14th, hooked a tee shot on the 15th that went off the trees and into a patch of ice plant and led to double bogey, and then popped up his tee shot on the 17th on his way to another bogey.


All that affected was the score. It kept him from another big margin of victory, though the message was clear about his game long before that.


One week after he missed the cut in Abu Dhabi, he ruled at Torrey Pines.


It was his 75th career win, seven short of the Snead's all-time tour record.


"It got a little ugly toward the end," Woods said. "I started losing patience a little bit with the slow play. I lost my concentration a little bit."


He rallied with a two-putt par on the 18th hole to win by four shots over defending champion Brandt Snedeker and Josh Teater, who had the best finish of his career.


Like so many of his big wins, the only drama was for second place.


Brad Fritsch, the rookie from Canada, birdied his last two holes for a 75. That put him into a tie for ninth, however, making him eligible for the Phoenix Open next week.


Fritsch had been entered in the Monday qualifier that he had to abandon when the Farmers Insurance Open lost Saturday to a fog delay.


Woods effectively won this tournament in the final two hours Sunday, when he stretched his lead to six shots with only 11 holes to play. Nick Watney made a 10-foot birdie putt on the par-5 ninth when play resumed to get within five shots, only to drop three shots on the next five holes.


Everyone else started too far behind, and Woods wasn't about to come back to them.


Even so, the red shirt seemed to put him on edge. It didn't help that as he settled over his tee shot on the par-5 ninth, he backed off when he heard a man behind the ropes take his picture.


Woods rarely hits the fairway after an encounter with a camera shutter, and this was no different — it went so far right that it landed on the other side of a fence enclosing a corporate hospitality area.


Woods took his free drop, punched out below the trees into the fairway and then showed more irritation when his wedge nicked the flag after one hop and spun down the slope 30 feet away instead of stopping next to the hole.


He didn't show much reaction on perhaps his most memorable shot of the day — with his legs near the edge of a bunker some 75 feet to the left of the 11th green, he blasted out to the top shelf and watched the ball take dead aim until it stopped a foot short.


He failed to save par from a bunker on the 14th, and he hooked his tee shot so badly on the 15th hole that it traveled only about 225 yards before it was gobbled up by the ice plant. He had to take a penalty drop and wound up making double bogey.


More than his 75th career win, it was a strong opening statement for what could be a fascinating 2013.


Before anyone projects a monster year for Woods based on one week — especially when that week is at Torrey Pines — remember that he just missed the cut last week in Abu Dhabi.


Woods said he wasn't playing much differently, and would have liked two more rounds in the Middle East. Instead, a two-shot penalty for a bad drop sent him home.


Still, in healthier and happier times he usually was sharp coming after a long layoff. Throw out the trip to the Arabian Gulf, and he is.


Was this a statement?


Woods was eight shots ahead with five holes to play when he stumbled his way to the finish line, perhaps from having to kill time waiting on the group ahead. Erik Compton, Steve Marino and Fritsch had an entire par 5 open ahead of them at the end of the round.


Still, Woods played a different game than everyone else at Torrey Pines.


"I think he wanted to send a message," said Hunter Mahan, who shares a swing coach with Woods. "I think deep down he did. You play some games to try to motivate yourself. There's been so much talk about Rory (McIlroy). Rory is now with Nike. That would be my guess."


Mahan got a good look at Woods this week, playing in the group behind him on the front nine because Mahan was first off on the two-tee start.


"He looked strong," Mahan said. "He had great control of his swing. He was hitting some strong shots, different from any other player I saw out here."


Woods is not likely to return to golf until the Match Play Championship next month.


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Personal Health: Keeping Blood Pressure in Check

Since the start of the 21st century, Americans have made great progress in controlling high blood pressure, though it remains a leading cause of heart attacks, strokes, congestive heart failure and kidney disease.

Now 48 percent of the more than 76 million adults with hypertension have it under control, up from 29 percent in 2000.

But that means more than half, including many receiving treatment, have blood pressure that remains too high to be healthy. (A normal blood pressure is lower than 120 over 80.) With a plethora of drugs available to normalize blood pressure, why are so many people still at increased risk of disease, disability and premature death? Hypertension experts offer a few common, and correctable, reasons:


Jane Brody speaks about hypertension.




¶ About 20 percent of affected adults don’t know they have high blood pressure, perhaps because they never or rarely see a doctor who checks their pressure.

¶ Of the 80 percent who are aware of their condition, some don’t appreciate how serious it can be and fail to get treated, even when their doctors say they should.

¶ Some who have been treated develop bothersome side effects, causing them to abandon therapy or to use it haphazardly.

¶ Many others do little to change lifestyle factors, like obesity, lack of exercise and a high-salt diet, that can make hypertension harder to control.

Dr. Samuel J. Mann, a hypertension specialist and professor of clinical medicine at Weill-Cornell Medical College, adds another factor that may be the most important. Of the 71 percent of people with hypertension who are currently being treated, too many are taking the wrong drugs or the wrong dosages of the right ones.

Dr. Mann, author of “Hypertension and You: Old Drugs, New Drugs, and the Right Drugs for Your High Blood Pressure,” says that doctors should take into account the underlying causes of each patient’s blood pressure problem and the side effects that may prompt patients to abandon therapy. He has found that when treatment is tailored to the individual, nearly all cases of high blood pressure can be brought and kept under control with available drugs.

Plus, he said in an interview, it can be done with minimal, if any, side effects and at a reasonable cost.

“For most people, no new drugs need to be developed,” Dr. Mann said. “What we need, in terms of medication, is already out there. We just need to use it better.”

But many doctors who are generalists do not understand the “intricacies and nuances” of the dozens of available medications to determine which is appropriate to a certain patient.

“Prescribing the same medication to patient after patient just does not cut it,” Dr. Mann wrote in his book.

The trick to prescribing the best treatment for each patient is to first determine which of three mechanisms, or combination of mechanisms, is responsible for a patient’s hypertension, he said.

¶ Salt-sensitive hypertension, more common in older people and African-Americans, responds well to diuretics and calcium channel blockers.

¶ Hypertension driven by the kidney hormone renin responds best to ACE inhibitors and angiotensin receptor blockers, as well as direct renin inhibitors and beta-blockers.

¶ Neurogenic hypertension is a product of the sympathetic nervous system and is best treated with beta-blockers, alpha-blockers and drugs like clonidine.

According to Dr. Mann, neurogenic hypertension results from repressed emotions. He has found that many patients with it suffered trauma early in life or abuse. They seem calm and content on the surface but continually suppress their distress, he said.

One of Dr. Mann’s patients had had high blood pressure since her late 20s that remained well-controlled by the three drugs her family doctor prescribed. Then in her 40s, periodic checks showed it was often too high. When taking more of the prescribed medication did not result in lasting control, she sought Dr. Mann’s help.

After a thorough work-up, he said she had a textbook case of neurogenic hypertension, was taking too much medication and needed different drugs. Her condition soon became far better managed, with side effects she could easily tolerate, and she no longer feared she would die young of a heart attack or stroke.

But most patients should not have to consult a specialist. They can be well-treated by an internist or family physician who approaches the condition systematically, Dr. Mann said. Patients should be started on low doses of one or more drugs, including a diuretic; the dosage or number of drugs can be slowly increased as needed to achieve a normal pressure.

Specialists, he said, are most useful for treating the 10 percent to 15 percent of patients with so-called resistant hypertension that remains uncontrolled despite treatment with three drugs, including a diuretic, and for those whose treatment is effective but causing distressing side effects.

Hypertension sometimes fails to respond to routine care, he noted, because it results from an underlying medical problem that needs to be addressed.

“Some patients are on a lot of blood pressure drugs — four or five — who probably don’t need so many, and if they do, the question is why,” Dr. Mann said.


How to Measure Your Blood Pressure

Mistaken readings, which can occur in doctors’ offices as well as at home, can result in misdiagnosis of hypertension and improper treatment. Dr. Samuel J. Mann, of Weill Cornell Medical College, suggests these guidelines to reduce the risk of errors:

¶ Use an automatic monitor rather than a manual one, and check the accuracy of your home monitor at the doctor’s office.

¶ Use a monitor with an arm cuff, not a wrist or finger cuff, and use a large cuff if you have a large arm.

¶ Sit quietly for a few minutes, without talking, after putting on the cuff and before checking your pressure.

¶ Check your pressure in one arm only, and take three readings (not more) one or two minutes apart.

¶ Measure your blood pressure no more than twice a week unless you have severe hypertension or are changing medications.

¶ Check your pressure at random, ordinary times of the day, not just when you think it is high.

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Japan to Ease Restrictions on U.S. Beef


Reflecting diminishing fears over mad cow disease, Japan eased its decade-old restriction on imports of American beef on Monday. But industry experts say beef producers have many more challenges to overcome if they are going to reverse a prolonged slump that has pared the nation’s herd to its lowest level in 60 years and sent prices soaring.


A Japanese government council that oversees food and drug safety cleared a change in import regulations on Monday that would permit imports of meat from American cattle aged 30 months or younger, rather than the current 20 months, according to materials distributed at the council’s meeting in Tokyo.


The change is set to take effect on Feb. 1 for American beef processed after that date, and shipments could start arriving in Japan in mid-February, according to the Japanese Ministry of Agriculture. Bans remain on parts of cattle considered to carry a higher risk of transmitting the disease.


Japan, the world’s largest net importer of food, slapped a ban on American beef in 2003 after bovine spongiform encephalopathy, an illness more commonly known as mad cow disease, was found in a single cow in Washington State. Humans are thought to catch the disease’s fatal human variant, Creutzfeldt-Jakob disease, by eating meat, including the brain and spinal cord, from contaminated carcasses.


Japan eased the ban in 2006 but only for meat from cattle 20 months or younger, an age limit American exporters said had no scientific basis. Japanese officials argued that the incidence of the disease was higher in older animals.


Aside from the reduction in exports, ranchers have also been grappling over the last half-dozen years or so with rising feed prices —as ethanol producers drove up the price of corn — and with drought that has parched grazing land and deprived their animals of water. The recession and changing consumer tastes contributed to the woes. While the industry has had boom and bust cycles lasting on average four to five years, the current decline is firmly entrenched.


“Previous cycles of production and prices going back 100 years related to the particular workings of the beef industry and were usually self-correcting,” said Derrell Peel, professor of agricultural economics at Oklahoma State. “But the current cycle is largely due to external factors and that is really why we are at this historic low.”


Cameron Bruett, the spokesman for one of the largest beef processors, JBS, welcomed Japan’s decision, saying it would help increase business certainty and reduce complexity for the company’s beef production, which operates in Brazil, Argentina, Canada and the United States. “While the declining herd remains a challenge for the industry, any time you increase access to additional consumers that benefits the whole supply chain,” Mr. Bruett said.


JBS has eight processing facilities in the United States and Canada. While another major producer, Cargill, announced plans two weeks ago to close a plant in Texas — one of 10 it has in the United States — Mr. Bruett said JBS has no closure plans.


Japan’s decision will mark a bright spot at the annual gathering next week in Tampa of what Chandler Keys, a beef industry consultant, calls “the hat and boots crowd,” or the members of the National Cattlemen’s Beef Association. 


“It should be a shot in the arm to the market, which will be helpful,” said Bob McCan, a rancher who will be named the association’s president-elect at that meeting. Mr. McCann and his family operate a ranch in Victoria, Tex., with more than 3,600 head of Braford cattle, down from 5,000 six years ago. “Everyone looks at the high price of beef and says we must be making money, “ he said. “But profitability is more difficult due to the drought that started in Texas, the biggest cattle producing state, almost five years ago and has since widened into the Midwest.”


That has raised the cost of production, as corn used in feed has become more scarce and animals have to rely on pumped water rather than water holes.


“The bottom line is that the beef production system we have used for the last 40 or 50 years depends heavily on the incentive of very cheap grain,” Professor Peel said. “Now we don’t have cheap grain, and we are seeing fundamentally higher production costs that I don’t think are going to go away.”


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Britain Warns Its Citizens in Somaliland to Flee





LONDON — Citing a “specific threat to Westerners,” the British government issued a warning on Sunday for any of its citizens living in Somaliland to flee the breakaway territory that lies between Ethiopia and the Gulf of Aden, on the northern tip of the Horn of Africa.




The notice came only days after Britain and other European nations issued urgent warnings to their citizens to leave the Libyan city of Benghazi, 2,500 miles northwest of Somaliland, because of what Britain described as “a specific, imminent threat to Westerners.”


A person who has been briefed on the new British warning said that a terrorist organization, most likely the Shabab, had threatened to kidnap foreigners in Hargeisa, the capital of Somaliland. As the Shabab fighters have been routed from parts of Somalia by African Union forces, many have moved north, to Somaliland and the semiautonomous Puntland region of northeastern Somalia, Western intelligence officials have said.


The Foreign Office in London linked its Benghazi warning on Thursday to the French military intervention against Islamic militant rebels in Mali. Its advisory then said there was a risk of retaliatory attacks against Western interests in the region in the wake of the French campaign in Mali and the attack on a remote gas plant in Algeria, described by some of those claiming to be its masterminds as a response to events in Mali.


There was no repeat of the link to the Mali conflict in the new British warning on Somaliland, only a brusque note appended on the Foreign Office Web site saying, “We cannot comment further on the nature of the threats at this time.”


But Africa experts in London said there was little doubt that a common thread in the two warnings was the high-profile role the British government had taken in its response to the surging tempo of Islamic militancy in North Africa.


Britain was the first European country to pledge support for the French effort in Mali, deploying two C-17 military transport aircraft to carry French troops, vehicles and equipment to Mali. On Friday, while renewing its vow not to join in ground combat in Mali, Britain said it had deployed a military spy plane to the region to bolster French intelligence gathering.


But it has been Prime Minister David Cameron’s strident warnings about the events in Mali and Algeria and their significance as milestones in the metastasizing threat of Islamic militancy that has attracted the greatest attention to Britain.


Describing it as a “global threat,” he has said that it will require a “global response” that will last “years, even decades, rather than months,” and he has warned other countries, including the United States, not to underestimate the gravity of the challenge.


At the height of the gas plant siege, in which six Britons are believed to have died, Mr. Cameron said that Al Qaeda’s ambition was to establish “Islamic rule” across the Sahel, the vast region stretching more than 3,000 miles from the Atlantic in the west to the Horn of Africa in the east, and that the militants’ ambitions were a threat not only to the nations involved, but “to us,” meaning Britain, the rest of Europe and the United States.


It was in that context that the Benghazi warning, and now the Somaliland one, were issued, Africa experts in London said.


Somaliland has been in international limbo since a secessionist rebellion seeking independence from Somalia erupted 20 years ago, and its history throughout that period has been marked by assassinations, abductions and bombings.


Jeffrey Gettleman contributed reporting from Nairobi, Kenya.



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As world of gadgets grows, online industry tunes in to video ads






SAN FRANCISCO (Reuters) – Internet video ads, long a sideshow in the online advertising market, are gaining in importance to marketers and Web publishers as they look to capitalize on consumers’ changing viewing habits and tap a $ 70 billion television market.


The ever-expanding array of gadgets that display online video, from tablets to Internet-connected TVs and DVD players, along with technology such as social media that facilitates distribution, has spurred new interest.






The growing trend means websites like Google Inc’s YouTube, Yahoo , AOL and Hulu have a better shot at tapping the mother lode of television advertising budgets, though video ads have a long way to go before they become as dominant a part of the marketing landscape as TV ads.


Research firm eMarketer says video is the fastest growing form of online advertising, with spending increasing 46 percent last year, and outpacing popular formats such as search ads and display ads.


Google does not break out financial results for its YouTube business, but CEO Larry Page said on Tuesday that spending among YouTube’s top 100 advertisers increased by more than 50 percent in 2012 compared with the year before.


There have been media reports that Facebook is developing a video ad service, and analysts will likely be looking for answers on that avenue when the social networking giant delivers its quarterly results on Wednesday.


At Yahoo, “one of our highest priorities was to create more online video experiences, because that’s where the demand is for advertising,” said Tim Morse, the former Yahoo finance chief who became CFO of video advertising technology company Adap.TV this month.


Advertisers are increasingly fond of video ads, Morse said, because of the similarities to TV.


“It’s the closest to what they’ve had offline. They’re looking for the same kind of medium where they can connect with consumers,” he told Reuters.


TURNING POINT


Chevrolet has been running online video ads for several years, but significantly ramped up its activities and investment in 2012, said Carolin Probst-Iyer, the manager of digital consumer engagement for the General Motors division.


“Last year was a bit of a turning point,” she said, as Chevrolet put greater emphasis on creating original video ads and looking for new ways to distribute spots, rather than simply running existing TV ads on YouTube and TV network websites.


One recent ad for the buzz-worthy new Corvette Stingray was viewed more times on mobile devices than it was on PCs, she said.


For Web publishers, video ads are good business. While typical banner ad rates can generate a few dollars per thousand views, video ad rates can reach $ 20 per thousand views, said eMarketer’s David Hallerman.


“All of the Internet advertising to date has come from print sources,” such as newspapers, magazines and yellow pages, said RBC Capital Markets analyst Mark Mahaney.


“We’re are at a point where television ad budgets are likely to come online.”


The explosion of new screens such as smartphones and tablets greatly increases the venues where consumers can watch video, whether they’re at their desks or on a bus. And social networking, which makes it easy for users to share favorite videos, has given marketers added incentive to produce video ads that can gain additional exposure by tapping into the social slipstream.


YouTube’s head of industry development, Suzie Reider, said marketers are increasingly developing ads that are tailored for specific audiences, making it more likely that Web surfers will actually watch them.


“We’re living in a day and age where nobody has to watch an ad that they don’t want to watch,” said Reider. “You can skip them on the Web, you can skip them on TV.”


To make its website more appealing to advertisers, YouTube has helped create hundreds of “premium channels” featuring professionally produced video as opposed to the amateur clips YouTube is famous for. And it’s developed a type of video ad that users can skip after five seconds – advertisers only pay if the ad is watched all the way through.


PRICE DEFLATION?


Despite the growth in Web video ad spending, which eMarketer estimates reached $ 2.93 billion in the United States last year, the firm said the spending still represents only about 10 percent of the broader online advertising market.


And that is a mere drop in the bucket compared with the $ 68 billion that Kantar Media estimates was spent on television advertising in 2011.


One potential constraint is the way big brands and agencies organize their marketing budgets, says Pivotal Research Group analyst Brian Wieser. Online video ads are typically funded from Web ad budgets rather than a much larger pool set aside for TV.


Analysts also note that the rich rates websites collect for video ads will decrease as more Internet sites open to ads – something that’s already happening thanks to technology that automatically pairs ads with videos on websites.


Still, many analysts and industry executives are optimistic about what they see as the bigger picture.


“The number of people watching TV seems to be stagnating or declining, and the number of people turning to the Internet for entertainment is surging,” said RBC’s Mahaney. “It almost inevitably drives these TV budgets online”


(Reporting By Alexei Oreskovic; additional reporting by Gerry Shih; Editing by Leslie Adler)


Gadgets News Headlines – Yahoo! News





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Djokovic completes Australian Open hat trick


MELBOURNE, Australia (AP) — No shirt ripping or bare-chested flexing this time.


Novak Djokovic completed his work before midnight, defeating Andy Murray in four sets for his third consecutive Australian Open title and fourth overall.


It was also the second time in three years Djokovic had beaten his longtime friend in this final. So the celebration was muted: a small victory shuffle, raised arms, a kiss for the trophy. No grand histrionics, although that's not to say the moment was lost on him.


"Winning it three in a row, it's incredible," Djokovic said after his 6-7 (2), 7-6 (3), 6-3, 6-2 victory Sunday night. "It's very thrilling. I'm full of joy right now. It's going to give me a lot of confidence for the rest of the season, that's for sure."


Nine other men had won consecutive Australian titles in the Open era, but none three straight years. One of them was Andre Agassi, who presented Djokovic with the trophy.


A year ago, Djokovic began his season with an epic 5-hour, 53-minute five-set win over Rafael Nadal at the Australian Open, the longest Grand Slam final. He tore off his shirt to celebrate, the TV replays repeated constantly at this tournament.


He mimicked that celebration after coming back to beat Stanislas Wawrinka in five hours in a surprisingly tough fourth-round victory this time.


Since then, he's looked every bit the No. 1 player. He said he played "perfectly" in his 89-minute win over fourth-seeded David Ferrer in the semifinals Thursday night. Murray struggled to beat 17-time major winner Roger Federer in five sets in the semifinals Friday night, and still had the bad blisters on his feet to show for it in the final.


In a final that had the makings of a classic when two of the best returners in tennis were unable to get a break of serve in the first two sets that lasted 2:13, the difference may have hinged on something as light as a feather.


Preparing for a second serve at 2-2 in the second set tiebreaker, Murray was rocking back about to toss the ball when he stopped, paused and then walked onto the court and tried to grab a small white feather that was floating in his view. He went back to the baseline, bounced the ball another eight times and served too long.


After being called for a double-fault, Murray knocked the ball away in anger and flung his arm down. He didn't get close for the rest of the tiebreaker and was the first to drop serve in the match — in the eighth game of the third set. Djokovic broke him twice in the fourth set, which by then had turned into an easy march to victory.


"It was strange," said Djokovic, adding that it swung the momentum his way. "It obviously did. ... He made a crucial double-fault."


Murray didn't blame his loss on the one distraction.


"I mean, I could have served. It just caught my eye before I served. I thought it was a good idea to move it," he said. "Maybe it wasn't because I obviously double-faulted.


"You know, at this level it can come down to just a few points here or there. My biggest chance was at the beginning of the second set — didn't quite get it. When Novak had his chance at the end of the third, he got his."


Djokovic had five break-point chances in the opening set, including four after having Murray at 0-40 in the seventh game, but wasn't able to convert any of them.


Then he surrendered the tiebreaker with six unforced errors. Murray appeared to be the stronger of the two at the time. He'd beaten Djokovic in their last Grand Slam encounter, the U.S. Open final, and had the Serb so off balance at times in the first set that he slipped to the court and took skin off his knee.


Murray held serve to open the second set and had three break points at 0-40 in the second game, but Djokovic dug himself out of trouble and held.


"After that I felt just mentally a little bit lighter and more confident on the court than I've done in the first hour or so," Djokovic said. "I was serving better against him today in the first two sets than I've done in any of the match in the last two years."


Djokovic said he loves playing at Rod Laver Arena, where he won his first major title in 2008. He now has six Grand Slam titles altogether. Federer has won four of his 17 majors at Melbourne Park, and Agassi is the only other player to have won that many in Australia since 1968.


Djokovic was just finding his way at the top level when Agassi retired in 2006, but he had watched enough of the eight-time major winner to appreciate his impact.


"He's I think one of the players that changed the game — not just the game itself, but also the way the people see it," Djokovic said. "So it was obviously a big pleasure and honor for me to receive the trophy from him."


Agassi was among the VIPs in the crowd, along with actor Kevin Spacey and Victoria Azarenka, who won the women's final in three sets against Li Na the previous night.


Murray broke the 76-year drought for British men at the majors when he won the U.S. Open last year and said he'll leave Melbourne slightly more upbeat than he has after defeats here in previous years.


"The last few months have been the best tennis of my life. I mean, I made Wimbledon final, won the Olympics, won the U.S. Open. You know, I was close here as well," he said. "No one's ever won a slam (immediately) after winning their first one. It's not the easiest thing to do. And I got extremely close.


"So, you know, I have to try and look at the positives of the last few months, and I think I'm going the right direction."


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Ariel Sharon Brain Scan Shows Response to Stimuli





JERUSALEM — A brain scan performed on Ariel Sharon, the former Israeli prime minister who had a devastating stroke seven years ago and is presumed to be in a vegetative state, revealed significant brain activity in response to external stimuli, raising the chances that he is able to hear and understand, a scientist involved in the test said Sunday.




Scientists showed Mr. Sharon, 84, pictures of his family, had him listen to a recording of the voice of one of his sons and used tactile stimulation to assess the extent of his brain’s response.


“We were surprised that there was activity in the proper parts of the brain,” said Prof. Alon Friedman, a neuroscientist at Ben-Gurion University of the Negev and a member of the team that carried out the test. “It raises the chances that he hears and understands, but we cannot be sure. The test did not prove that.”


The activity in specific regions of the brain indicated appropriate processing of the stimulations, according to a statement from Ben-Gurion University, but additional tests to assess Mr. Sharon’s level of consciousness were less conclusive.


“While there were some encouraging signs, these were subtle and not as strong,” the statement added.


The test was carried out last week at the Soroka University Medical Center in the southern Israeli city of Beersheba using a state-of-the-art M.R.I. machine and methods recently developed by Prof. Martin M. Monti of the University of California, Los Angeles. Professor Monti took part in the test, which lasted approximately two hours.


Mr. Sharon’s son Gilad said in October 2011 that he believed that his father responded to some requests. “When he is awake, he looks at me and moves fingers when I ask him to,” he said at the time, adding, “I am sure he hears me.”


Professor Friedman said in a telephone interview that the test results “say nothing about the future” but may be of some help to the family and the regular medical staff caring for Mr. Sharon at a hospital outside Tel Aviv.


“There is a small chance that he is conscious but has no way of expressing it,” Professor Friedman said, but he added, “We do not know to what extent he is conscious.”


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LOOKING AHEAD: Economic Reports for the Week of Jan. 28





ECONOMIC REPORTS Data to be released this week includes durable goods for December; pending home sales for December (Monday); the Standard &Poor’s/Case-Shiller housing price index for November; consumer confidence for January; A.D.P. employment for January and fourth-quarter weekly jobless claims; personal income and spending for December (Thursday); and unemployment for January (Friday).


CORPORATE EARNINGS Companies scheduled to report results this week include Biogen Idec, Caterpillar and Yahoo (Monday); AK Steel, Boston Scientific, the CIT Group, Corning, Eli Lilly, Ford Motor, D.R. Horton, JetBlue Airways, Pfizer, U.S. SteelAmazon.com (Tuesday); Boeing, Fiat, Northrop Grumman, ConocoPhillips, Electronic Arts and Facebook (Wednesday); Aetna, Altria, Blackstone, Colgate-Palmolive, Deutsche Bank, Dow Chemical, MasterCard, Nasdaq OMX, Pulte Group, Royal Dutch Shell, United Parcel Service, Viacom, WhirlpoolEastman Chemical (Thursday); and Exxon Mobil, Chevron, Mattel, Merck, Newell Rubbermaid and Tyson Foods (Friday).


IN THE UNITED STATES .


On Tuesday, a District Court judge in New Orleans will decide whether to approve BP’s plea agreement with the government concerning damage caused by the 2010 gulf oil spill.


On Wednesday, the Federal Open Market Committee will issue a statement at the conclusion of a two-day meeting.


On Friday, automakers will report their sales for January.


OVERSEAS On Monday, Toyota Motor will disclose its global production data for 2012.


On Wednesday, Research in Motion will introduce the BlackBerry 10 at events worldwide.


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